Mahaveerar Dhanyakumar

Digital marketing | Ecommerce

Summary:

Proactive and results-driven Digital Marketing Manager with 10 years of experience, specializing in driving growth across diverse industries. Adept at developing and executing comprehensive digital marketing strategies that enhance brand visibility, engage target audiences, and deliver measurable results. Expertise includes competitor analysis, brand positioning, media buying, campaign execution, and influencer engagement. Known for leading cross-functional teams, managing budgets, and collaborating with agencies to align marketing initiatives with business goals. Proficient in utilizing tools like Netcore, Hotjar, Adwhizz, and Promanage to optimize campaigns. Experienced in managing eCommerce platforms, multi-channel marketing, social media, performance marketing, and data-driven decision-making. A natural leader with a strong focus on customer segmentation, analytics, and visual storytelling to elevate brand presence and drive sustained business growth

Education:

Higher Secondary

ST.JOSEPH OF CLUNY

2008-2010

B.E - EEE

Jeppiaar Engineering College

2010 - 2014

MBA - Digital Business

BITS, Pillani (Work Integrated Program)

2024 - 2026

Languages

English
Tamil

Accomplishments

Significant Sales Growth: Successfully scaled e-commerce revenue from ₹6 Crores to ₹125 Crores by implementing targeted marketing strategies, improving UI/UX, and leveraging AR, VR, and AI technologies.

Award for Excellence: Received the "Best Performer" award from the Chairman and Managing Directors at GRT Jewellers for leading a successful special packing campaign during Akshaya Tritiya 2023, achieving the highest sales for the campaign.

Innovative Campaign Management: Designed and executed a Scratch Card campaign akin to Paytm and GPay, achieving a 4x ROI in silver jewelry sales and demonstrating innovation in driving customer engagement.

Enhanced Organic Growth: Improved SEO strategies to increase organic traffic by 50%, enhancing the online presence and visibility of GRT Jewellers.

Website Migration and Tool Integration: Led the migration and enhancement of the e-commerce platform, integrating advanced tools like Netcore, Sinch, and Promanage to optimize marketing automation and improve customer communication, resulting in significant sales and engagement growth.

Thought Leadership: Represented GRT Jewellers at Randi Zuckerberg's conference on digital growth during the Forevermark Forum, showcasing expertise and commitment to staying ahead in the digital marketing domain.