Work Experience
Work Experience
GRT Jewellers
01.02.2020 - Current
Job Description:
Developed and executed targeted marketing strategies based on data-driven insights, achieving a 35% increase in online sales
Launched and managed influencer marketing campaigns, increasing brand visibility and customer engagement by 40%
Led internal teams to create visually compelling content for social media and website banners, boosting social media engagement by 25%
Implemented automated marketing tools like Netcore, handling the entire customer journey, including Email, WhatsApp, web pop-ups, SMS, and RCS, which significantly increased sales
Managed SMS, Email, and WhatsApp promotions with SINCH, gaining comprehensive knowledge in digital communication strategies
Worked on integrating new AR, VR technologies, and Al tools like ChatGPT to enhance customer engagement and experience
Coordinated with the technical team to enhance website UI/UX, resulting in a 20% increase in user retention
Implemented A/B testing for landing pages and email campaigns, improving conversion rates by 15%
Regularly updated content on the Magento platform, ensuring product listings, banners, and promotions were current and engaging
Handled ATL and BTL activities in collaboration with agencies to enhance brand awareness and reach
Developed and executed brand campaigns to align with marketing objectives and business goals
Played a pivotal role in scaling ecommerce revenue from 6 Crores to 125 Crores
Enhanced SEO strategies to increase organic traffic by 50%
Majorly contributed to social media photo, video, and model shoots managed by photographers in the studio, gaining significant knowledge in shoot coordination
Implemented a Scratch Card campaign similar to Paytm and GPay in ecommerce, achieving a 4x ROI in silver jewellery sales.
Created and managed budgets to maximize brand reach and engagement.
Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
Created and managed social media campaigns to increase brand engagement.
Managed budget allocation and resource utilization to maximize marketing ROI.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Taught in-house employees strategies for successful internal and external communications.
Oversaw social media presence and aligned posts to include branding and trending ideas.
Planned, implemented, and tracked sales and marketing strategies to promote brand products.
Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
Researched market trends to identify customer needs and preferences for strategic planning.
Casagrand
01.02.2018 - 02.01.2020
Job Description:
Conducted competitor analysis and formulated strategies to enhance brand positioning
Managed collaborations with social media and performance marketing agencies
Planned and executed internal ecommerce campaigns, significantly increasing online sales.
Monitored online trends, conversations and innovations to optimize strategies.
Managed a marketing budget of 2 crores, strategically allocating resources across digital channels to maximize ROI and optimize cost-per-lead (CPL).
Developed and implemented data-driven budget forecasting techniques, ensuring effective spend allocation and achieving key performance metrics while maintaining cost efficiency.
Continuously analyzed campaign performance, optimizing budget distribution to reduce CPL and increase conversions across multiple digital platforms.
Fyndus India Pvt Ltd
01.10.2015 - 02.01.2018
Job Description:
Developed and executed digital marketing strategies to optimize conversion rates and social media presence
Implemented performance marketing and social media initiatives to drive business growth.
& More